The STAP brand building process starts with extensive qualitative and quantitative research. Using both time-proven measuring techniques and proprietary tools such as our innovative BrandStormingTM sessions, we evaluate perceptions of your brand inside and outside your company.
Understand your brand as it is perceived by company insiders.
Understand your brand as it is perceived by customers and prospective customers.
Identify a brand hierarchy and strategy to manage it.
Measure the equity in your brand and determine how to leverage it.