As the saying goes, anyone can “talk the talk.” At STAP, we have invested wisely over the last twenty years to develop a proprietary brand process. This process helps uncover a client’s external and internal brand realities. Ask your brand partner to explain their approach to exploring the dimensions of your brand. Then, if you have the courage, ask them how you best operationalize the brand once it’s well-defined. If the answers are a bit fuzzy, give us a call and see how we walk.