What You Get
The Brand Audit and the other steps in our process are keys to the development of a Brand Plan, which includes:

A Brand Profile. A succinct, insightful summary of your brand’s primary characteristics.

A Brand Position Statement. A definition of your brand’s desired position in relation to competing brands, how it can be different from any other.

A Brand Character Statement. A summation of your brand’s desired emotional characteristics, its ideal personality.

Brand Strategy. A look at a plan of attack to help you build on your brand’s current position, or to alter its character in order to establish a different position.