Why We Integrate
Everything we do—everything you don’t do—sends a message about your brand. So if there are any rules to branding, there is this one: speak in a single voice. Keep that voice, make it a common thread, in everything you do.

The power of a thread.
If there are any rules at STAP, there is this one: don’t forget the rule about the single voice. It is our job to help you find that common thread, that singular tone, image or message, that is the essence of your brand. It is our job to integrate it into public relations, print advertising, direct mail, anywhere and everywhere it makes sound strategic sense for you to share your message with an audience.