BRAND
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BRAND MANAGEMENT We build brands that are strong, clear, and consistent. Brands that connect. Brands that work. The proof is in our brand of work. We’re STAP. We Brand. |
The STAP brand building process starts with extensive qualitative and quantitative research. Using both time-proven measuring techniques and proprietary tools such as our innovative BrandStormingTM sessions, we evaluate perceptions of your brand inside and outside your company. |
BRAND AUDIT
We accumulate data on your brand image through one-to-one interviews, phone surveys and other traditional vehicles. But to really come to grips with your identity, we utilize a BrandStormingTM process, including a group of innovative proprietary exercises. |
BRANDSTORMING™
BRAND DEFINITION |
Brand Strategy. A look at a plan of attack to help you build on your brand’s current position, or to alter its character in order to establish a different position. Creating relevant, unique, and engaging experiences build great brands. |
BRAND ENGAGEMENT
BRAND ACTIVATION |
Bringing the brand to life.
Creative Application. This process presents the application of your brand in form to present its voice and face.