Brand Definition

The Brand Audit and the other steps in our process are keys to the development of a Brand Plan, which includes:

A Brand Profile. A succinct, insightful summary of your brand’s primary characteristics.

A Positioning Statement. A definition of your brand’s desired position in relation to competing brands, how it can be different from any other.

Brand Manifesto. A summation of your brand’s desired emotional characteristics, its ideal personality.

Brand Personas. Personas help guide decisions about product functionality, design, positioning, messaging, and overall marketing. They bring customers to life by giving them a name and/or title, personality, and in some instances even a photo.